Struggling to define your purpose? Ikigai, or ‘reason for being’, is a Japanese concept of establishing a pursuit that fits four primary pillars - A profession, a passion, a mission and a vocation. Combined, you pursue a skill that you are good at, that you love, that the world needs and that you can be paid for. This is a concept of balance, avoiding the common pitfall of pursuing something which leaves you unfulfilled. For instance, you’re good at something and you’re getting paid to do it, but your heart isn’t in it. So, ask yourself, what is your Ikigai?